A/B testing, PPC and SEM - B2B Marketing Zone

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

APRIL 9, 2019

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar.

High Quality Lead

High Quality Lead PPC Lead Generation Budget Programs

The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

SEPTEMBER 9, 2018

Web Push notifications offer significant advantages over other marketing channels like email, SMS, SEM, or PPC. AB Testing. “If Run AB tests with different subject lines, emojis, images, CTA's, time of delivery, the day of delivery etc. Win-back campaigns. The reason for it is: High Opt-In.

CTR

CTR A/B testing Opt-in Click Rate

B2B Marketing Zone

21 PPC Lead Generation Tools for More High-Quality Leads

The Definitive Guide to Web Push Notifications (Updated 2018)

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