A/B testing Growth Marketing Marketing Automation SEM 
markempa
SEPTEMBER 12, 2016
At Jigsaw, we spent a lot of time and effort on paid SEM, search engine marketing, and different types of paid traffic. There was a real healthy tension between marketing and sales, where marketing was really pushing and … I would say that the best way to do it just has a way to manage the leads.
chiefmartech
AUGUST 5, 2019
Applying Data Science and Analytics in Marketing , by Patty Spiller, senior director of growth marketing at Livongo, will discuss the integration of a data science team in the marketing department. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation.
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