How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)
Pam Didner
AUGUST 12, 2019
Messaging and positioning are the most under-rated tasks in marketing. So, if messaging is done right, it provides strategic guidance and consistency to PR, external marketing communications, sales, and can even be used for internal sales and employee training. . Sales knows what to highlight as key differentiators.
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