A/B testing, Cross-Selling, Differentiation and Opinions

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A/B testing

Cross-Selling

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

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FEBRUARY 13, 2023

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

A/B testing

A/B testing Paid Search Agency Lead Ranking Advertising Agencies

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. They merely project opinions about certain segments of people onto them. And it’s never activated in testing, right? Also, suggest tests based on findings. Naughty Nancy. Peeved Peter.

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B2B Marketing Zone

Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

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