A/B testing, Consulting, Multi-Touch Attribution and Touchpoints

Unprompted: Can agencies survive the AI apocalypse?

Unbounce

JULY 12, 2023

It gave me a different lens to our business that afforded me the opportunity to work across the entire MarTech stack just by way of being able to work through the brand’s touchpoints as it relates to how it engages with the consumer, what type of value does it deliver back to the consumer, but also exposure to business intelligence, right?

Paid Search Agency

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

AUGUST 5, 2019

Making the Leap to Multi-Touch Marketing Attribution , by Adam Kirby, director of marketing at Mediacurrent, will describe how a billion dollar brand transitioned its reporting structure from almost no KPIs to a full multi-touch attribution model supported by sales, marketing, and technology.

Enterprise Management

Enterprise Management Planning Marketing Attribution Work Management

B2B Marketing Zone

Unprompted: Can agencies survive the AI apocalypse?

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

Webinars

Stay Connected