Remove A/B testing Remove Class Remove PPC Remove Press
article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Did a mobile-friendly test. Press Links. In this section, we are going to dive into how you can run effective PPC campaigns that not only drive new business; but also, keep your cost per acquisition (CPA) down.

article thumbnail

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

A/B TestingTesting two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. Users will see a piece of content and then press like to show approval, support, or to show interest in the content.

article thumbnail

Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

A/B TestingTesting two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. A way to segment your audience or target audience, through gender, age, income, social class, and so on.