Aberdeen

DECEMBER 28, 2018

Programmatic advertising takes a huge leap forward once you add Best-in-Class intent analytics. In AB Tests, the same ad creatives and landing pages using Best-in-Class Intent Programmatic ads consistently perform twice as well as Profile Programmatic ads, in terms of click-thru, view-thru, and spend/conversion.

Profiling 8

Profiling Intent A/B testing Advertisements 8

chiefmartech

AUGUST 5, 2019

We reorganized the conference around the theme of martech is marketing , drawing upon over 300 proposed sessions from experienced practitioners and industry experts, to assemble a top-notch educational program that connects the dots between world-changing marketing technology and world-class marketing leadership.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence. This is a master class that you won’t want to miss.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

JANUARY 22, 2018

We were thrilled this last time to be able to talk to Alex Terry , CMO at Conversica to talk about the findings of the highly regarded 4 P’s Report. Our CMO Carl Anders kind of coined the term of the four Ps, a little bit relating back to some of the four Ps in marketing classes in business school in undergrad.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67

Metadata

MARCH 18, 2021

” Then the professor gets this cardiogram of class understanding, and if it dips they can stop and answer questions. We made a test of this for a 300, 500-person classes in Stanford and MIT. I think it was like a biology lecture and there’s like 300 students in the class. Ilya Volodarsky: Yeah, in realtime.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52