Kevin Indig
JUNE 26, 2023
In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.
Single Grain
MAY 31, 2023
The best example of how AI assists in smart content optimization is automated A/B testing. AI algorithms can automatically generate and test different variations of content elements, such as headlines, images or call-to-action buttons.
Convert
SEPTEMBER 8, 2021
So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?
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