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Here is how pros do conversion rate optimization

Kevin Indig

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Third-Party Data Providers: Third-party data providers collect and aggregate data from various sources, such as public records, consumer surveys, and online behaviors. The best example of how AI assists in smart content optimization is automated A/B testing.