8 Reasons to Invest in OTT Marketing
Stevens & Tate
APRIL 3, 2020
Whereas people often change the channel when watching something on cable whenever there is a commercial break. You’re not locked in when you pay for OTT advertising. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing).
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