Why Digital Media is Killing TV Advertising
Hubspot
JULY 22, 2019
If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. Video ads are online now, too. TV used to be the king of storytelling -- in a short span of time, you'd get a scene, a protagonist, a problem, and a solution.
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