Why Digital Media is Killing TV Advertising
JULY 22, 2019
Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. In addition, in 2019, digital ad spending will surpass TV ad spend, and traditional ad spend, for the first time ever. Video ads are online now, too.