2027 Forecasting Television marketing Video Marketing 
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Here are a few of the key trends shaping the future of TV advertising in 2024.
Choozle
MARCH 20, 2024
Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.
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Digilant
APRIL 16, 2024
billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. For example, inside a subway car, digital screens can display a mix of news updates, weather forecasts, and ads. Last year, U.S. ad spend in this channel climbed to an impressive $2.87
Digilant
APRIL 16, 2024
billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. For example, inside a subway car, digital screens can display a mix of news updates, weather forecasts, and ads. Last year, U.S. ad spend in this channel climbed to an impressive $2.87
Digilant
APRIL 16, 2024
billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. For example, inside a subway car, digital screens can display a mix of news updates, weather forecasts, and ads. Last year, U.S. ad spend in this channel climbed to an impressive $2.87
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