2027 Cable Emarketing Television marketing 
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. billion by the end of 2027, per eMarketer. These platforms offer the advantage of reaching viewers who have cut the cord on traditional cable and satellite TV, making them a valuable target audience.
Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. By 2027, CTV ad spending is projected to reach a colossal $42.44B. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers.
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