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Innovations in Search and Social [September 2023]

QuanticMind

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. Develop Creative Content Design engaging and eye-catching content tailored to DOOH presentations. Last year, U.S. ad spend in this channel climbed to an impressive $2.87

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100 Compelling Email Statistics to Inform Your Strategy in 2023

Porch Group Media

A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. billion by 2027. Launching a mobile-responsive email design can increase unique mobile clicks by 15%.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Ruler Analytics) A/B testing landing page designs increases conversions by 12%. billion by 2027. Gartner) Reducing customer effort is the top driving principle behind customer journey design strategy. eMarketer) Image Source: Nexcess The U.S. (Ruler Analytics) Email campaigns convert at an average rate of 2.6%.