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What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. of the digital display ad market, according to eMarketer. In the U.S.,

Advertising Agencies 111
Advertising Agencies Paid Content Cost Per Thousand Advertisements 111
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Why we care about performance marketing

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission.

Marketing Attribution 99
Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 99
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