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Switch the user interface to accelerate growth and leadership

Biznology

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. Today, new people-first technology can disrupt advertising.

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Capture the future’s biggest competitive advantage for yourself

Biznology

You will never win by competing with Google , Facebook , and the advertising tech industry. Here’s a quick list of the key transitions in the new Media 2025 paradigm: From competing in Google’s, Facebook’s, and ad tech’s markets to changing the paradigm to an uncontested business and model. Lesson for leaders. Why do most fail?

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5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

chiefmartech

Then the mobile and the “there’s an app for that” movement arrived. Email was there from the beginning too, but it’s never gotten much respect as a transformational medium. But then the Hyrda-like heads of digital touchpoints began to multiply. Social media was something different than the web. Uber or AirBnB).