Martech
APRIL 1, 2022
Viewers are flocking to AVOD, an eMarketer study shows. video viewers by 2025, or 165.4 The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. “CTV That’s a promising sign. million people. AVOD and omnichannel campaigns.
Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. How the Transition to CTV Impacts Advertisers As traditional linear TV declines post-2025, the landscape for advertising placements is undergoing a transformation.
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Webbiquity
APRIL 14, 2014
eMarketer ). eMarketer ). eMarketer ). eMarketer ). The collective spending power of millennials will surpass that of Baby Boomers by 2018, and millennials will comprise 75% of the global labor force by 2025. eMarketer ). eMarketer ). adults aged 18-34 than any cable network. FlipCreator ).
Valasys
JANUARY 9, 2020
According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.
Biznology
JULY 31, 2017
Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. This Media 2025 series introduces new technology for a media-based, two-way, always-on Digital Earth. .” The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer.
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