article thumbnail

5G-powered future of OTT entertainment and advertising: What is on the horizon?

ClickZ

30-second summary: Population growth in the world is a steady trend, so the number of mobile users is growing respectively. Increased mobile network loading requires improved tech capabilities and that’s when 5G shines the best. CTV/OTT entertainment and advertising are the principal beneficiaries of 5G implementation.

article thumbnail

When will 3D, 360-degree, and VR revolutionize social video ads?

ClickZ

There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. But some key challenges are holding up broad 3D adoption in social advertising. When will it go mainstream? 360-degree video. Virtual reality (VR).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shortfalls of Using ABM Platforms for Programmatic Advertising

DealSignal

Global losses to ad fraud were $35 billion in 2020 and according to the World Federation of Advertisers, that number is expected to grow to $50 billion by 2025. What is Programmatic Advertising? Before we dive in, let’s define what programmatic advertising is. How Do ABM Platforms Execute Programmatic Advertising?

article thumbnail

5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

chiefmartech

Then the mobile and the “there’s an app for that” movement arrived. Responsive — chatbots are quick to respond, 24/7, and because they are generally low-bandwidth interactions, they’re fast on almost any device and on any connection. But then the Hyrda-like heads of digital touchpoints began to multiply.