Why we care about RevOps: A marketer’s guide
Martech
MARCH 17, 2022
A survey of 270 B2B professionals in the US by RevOps automation vendor Openprise suggests RevOps is falling short and has yet to solve the long-established problem of aligning sales and marketing teams. More accuracy: Forecasting also becomes more accurate, as information is accessible across departments. Sales funnel analysis.
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