Winning the B2B race from sales to profitability
Martech
FEBRUARY 6, 2024
The equally hard question for those of us in the rat race is, “How and when does the focus move from conversion and revenue to profitability?” There are two major vectors in determining your future path, each with two minor vectors: Vector 1: Cost of acquisition (CoA) What are you paying to acquire the customer and get the conversion?
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