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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. This also means that first-party data from customer opt-ins will pull more weight. YouTube will be featuring a lot of video “shorts.”

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). GetResponse talks about canceling a subscription anytime the users want right on their homepage: To avoid churn via cancellations, ask customers to fill out a customer feedback survey as part of their exit.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). GetResponse talks about canceling a subscription anytime the users want right on their homepage: To avoid churn via cancellations, ask customers to fill out a customer feedback survey as part of their exit.