sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. This also means that first-party data from customer opt-ins will pull more weight. Then, once they’re in the market, you’ll be front of mind.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Optinmonster

JANUARY 18, 2024

Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. For instance, limited-time offers can improve conversions by up to 33%.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Optinmonster

JANUARY 18, 2024

Here are 3 examples of really good welcome emails that engage first-time users: Savee sends a minimalistic welcome email for users to choose what they want to do next: Soft Services encourages its users to opt in to other content: Aeropress includes a discount code in their welcome email: Want to get more ideas on how to use welcome emails well?

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52