Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! What is intent data and why is it important? • What is the buying probability?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Quick Access: No need to build your own data infrastructure.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

NetLine

APRIL 11, 2023

But remember what we learned from last year’s report: Popularity ≠ purchase intent. Last year’s research revealed that White Paper registrations were a greater indication of a user being in the later stages of a purchasing decision. However, eBooks were 3.5x more likely to be requested. On the surface, these figures don’t align.

Demand 52

Demand B2B Webinar Metrics Intent 52

Madison Logic

FEBRUARY 28, 2024

Combining multiple sources of data provides a differentiated and multi-faceted view of buyer intent. Download the 2024 Full-Funnel ABM Playbook to dive deeper into why adopting a full-funnel ABM approach is your best bet to align your strategies, maximize budgets, and improve operational efficiency.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52