Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. Don’t make the mistake of thinking you can “set and forget” your automation workflows.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

APRIL 18, 2024

—and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). It goes to show that more ESPs are doing the heavy lifting for email marketers, adding features that consolidate the marketing tech stack.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Litmus

DECEMBER 7, 2022

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Data privacy will demand that social media and email cross-pollinate. Ali Mahad, Email and Marketing Automation Specialist, Finning International Inc.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Navigate the Channel

JANUARY 3, 2024

Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every percent , which is followed by an iPad at 9.3

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65