Remove 2023 Remove CPC Remove CTR Remove Peer-to-peer
article thumbnail

The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads

Metadata

That’s how I felt the night before getting beta access to LinkedIn’s thought leader ads , which officially launched to all marketers in June 2023. We know this because peer review sites like G2 and Capterra are milestones along the path to purchase for buyers. It’s hard to sleep, right? I remember that day fondly.

article thumbnail

Google Ads Audit Template: Your Complete Checklist

Single Grain

The PPC marketing agency or your PPC manager analyzes the account’s performance metrics, such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on investment (ROI), to identify areas where the account is underperforming and develops a plan to optimize the overall PPC dashboard account structure and performance.