Remove 2023 Remove Churn Rate Remove Lead Management Remove Multi-Channel
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8 Best Practices for Successful B2B Marketing Automation


To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Enhancing the ability to identify sales-ready leads. Attracting more quality leads. Strategically capture relevant lead info. Build an effective lead scoring model.