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8 Best Practices for Successful B2B Marketing Automation

Delivra

To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Enhancing the ability to identify sales-ready leads. Attracting more quality leads. Strategically capture relevant lead info. Build an effective lead scoring model.