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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. If you want more sales-ready leads, create a solid lead management process that guides your prospects towards a conversion. Create a cohesive multi-channel experience.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

Social Media and Social Lead Nurturing. 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 18) 59% of B2B marketers say email is the most effective channel for generating revenue. Source: Gartner ) Tweet This Stat! Email Marketing and Automation.

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