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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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Why Employee Advocacy is Critical to Your Brand’s Success

Oktopost

Whether it’s a small café on the corner or a multi-billion-dollar enterprise, breaks are going to be a common feature if that sense of solidarity is lacking. What you publish to your own channels is essential to thought leadership. But a content publishing strategy that solely focuses on your own social channels is inherently limited.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Create a cohesive multi-channel experience.

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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel. Learn More: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Do PPC Packages Consist of and Why Are They Important? Work With Us Why U se PPC A dvertising?

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

It also helps mitigate your churn rate by flagging crucial moments when your clients may consider leaving your business. In April 2023, our ClearVoice content marketing team ran an AI content production experiment, and it generated repetitive content for numerous different prompts even though the prompts were varied.