How Data Mining Improves Buyer Experience


According to Gartner, by 2023, more than 50 percent of data and analytics leaders will be responsible for data creation, management, and analysis. Get a hold of fragmented data: Data mining supports multi-channel integration of user data and the efficient functioning of CRM platforms.

8 Best Practices for Successful B2B Marketing Automation


To get the best results, you must navigate massive amounts of data while managing numerous channels, deliverables, and campaigns. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Create a cohesive multi-channel experience. Marketing automation allows you to create a seamless experience across numerous channels, ensuring that your messaging is cohesive on any device.