B2B Marketing Trends: What to Expect in 2022
Zoominfo
JANUARY 4, 2022
Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.
Let's personalize your content