Madison Logic

OCTOBER 11, 2022

Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

QuanticMind

DECEMBER 13, 2019

A customer or consumer data platform (CDP) is a platform or a software that creates a persistent, unified record of customer data that is accessible to other systems. A recent Forrester report calls companies that focus on the value of data “insights-driven businesses”, and they’re set up to dominate the competitive market.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 52