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Content Intelligence Is Crucial For Keeping Up With B2B Buyer Demands

PathFactory

They also (usually) aren’t the only ones you need to convince — our recent survey of 500+ B2B marketing teams revealed that 75% of enterprise and mid-market deals involve a buying committee — and each stakeholder is likely at a different stage of the buyer’s journey when they land on your website. It’s time to get real.

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6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

Book My Free Marketing Consultation. 6 Customer Service Trends You Can't Ignore in 2020. For example, Sephora, a well-known personal care and beauty brand, has a Facebook chatbot that helps make appointments in local stores, provides feedback, and connects with a human customer service representative.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes.

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B2B Category Creators Episode 9 Transcript

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Before that, I found a company called Insightera which is about website personalization. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. And we had to basically decide to kind of turn the engineers into sales and do the business as well and work with a CTO and a CEO, but it really taught me a lot about the go-to-market, marketing sales, all that process, which for me was amazing.