Remove 2020 Remove Cross-Selling Remove Forrester Remove Website Personalization
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How to Build a Business Case for ABM

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That’s why we put together this resource that can help marketing team members navigate this conversation with their leadership team and/or help VPs or CMOs sell the value of ABM to all revenue teams. – Forrester 73% of B2B buyers consume between three to seven pieces of content before speaking with a salesperson.

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B2B Category Creators Episode 8 Transcript

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Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And you can see by the way, if you look at 2020, what happened in the market. That company got acquired by Marketo.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And you can see by the way, if you look at 2020, what happened in the market. That company got acquired by Marketo.

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B2B Category Creators Episode 9 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. And you can see by the way, if you look at 2020, what happened in the market. That company got acquired by Marketo.