2020 CPA CPM Emarketing 
Liveintent
JUNE 15, 2021
” “In 2020, we were able to take advantage of really cost-effective and efficient media, but we’re starting to see the pendulum come back now,” said SimpleHealth’s SVP of marketing, Rico Macaraeg. Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted.
Choozle
JANUARY 17, 2019
digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). Budget is reflected in this whitepaper as CPM, or cost-per-thousand impressions. In their December 2018 U.S.
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