2020 Buying Cycle Marketing Budget Purchase Intent 
Valasys
JANUARY 23, 2020
Lead generation forms the bedrock of a highly successful B2B sales strategy. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. Read more on B2B Marketing in Martech Age.
Madison Logic
OCTOBER 11, 2022
Not all this time is spent talking to sales about solutions. That’s the smallest chunk of time in the B2B buying journey with only 17% of a buying group’s time dedicated to meeting with potential providers. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.
Expert insights. Personalized for you.
52 
Let's personalize your content