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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Quick Takeaways: Digital ads don’t work! When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged.

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7 Tips to Improve Your Social Media Videos in 2021

Single Grain

Booths: Design a cyberspace booth using prerecorded or live videos to showcase your (or participants') products or services in your exhibition hall. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Micro-influencers are so 2020!

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Target Marketing ).