Martech Advisor
SEPTEMBER 24, 2019
Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. Ad Network vs. Ad Exchange: Everything You Need to Know. Definition.
Martech Advisor
NOVEMBER 7, 2019
Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. If in the 1990th as users we had to deal with enormous flashy banners that featured something we don’t need, today ads elegantly convert us into active customers or avid brand fans.
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Single Grain
MARCH 16, 2020
If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020.
The Lead Agency
MARCH 15, 2018
In the same way that the Internet radically changed the way we share information, Blockchain is expected to radically change the way we exchange value. Everytime a new item is added to this digital ledger, each computer runs a cryptographic algorithm that agrees (or disagrees) the new item is a legitimate transaction. Efficiency.
Martech Advisor
SEPTEMBER 19, 2019
In this primer, we look at the concept of advertising technology, the world of programmatic (including ad buying, direct, and real-time bidding), the AdTech ecosystem, and future trends in AdTech to watch out for. What Is Programmatic Ad Buying? What Is Programmatic Ad Buying? Ad buying is done through algorithms.
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