41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The Top 10 B2B Marketing Metrics to Measure in 2018. . The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Website lead to MQL, 2.
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