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The Ultimate Guide to TV Ads

Hubspot

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. We’ll talk more about TV ads in 2018 below. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency.