The Ultimate Guide to TV Ads
Hubspot
NOVEMBER 7, 2018
We’ll talk more about TV ads in 2018 below. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency. Estimate the CPM of your intended program. As for the 2018/2019 season, the average CPM for national broadcast networks is $31.97. Today, streaming TV is advertising’s biggest competitor.
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