41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. ROAS (booked revenue/media fees). We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . Net new users (By Source). . John Hurley.
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