Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. The loss of third-party cookies isn’t the first change that marketers have contended with, but it may be one of the most impactful.

Work Management 98

Work Management Privacy Protection Marketing Management Privacy 98

Litmus

MARCH 8, 2024

Email marketers use tools that rely on data—like segmentation and dynamic content—and with the growing demand for personalization , it’s important to be up to speed on the latest data privacy regulations in order to foster (and uphold) brand trust. More importantly, it helps build trust in their brand.

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88

QuanticMind

JULY 11, 2023

While the Digital Markets Act (and its rules that govern so-called “gatekeeper platforms”) has already come into force, the wider-reaching Digital Services Act won’t go into effect across the EU until 2024 , giving Big Tech companies—and the advertisers who use them—a bit more time to adjust their strategic plans and ensure proper enforcement.

Advertising Agencies 40

Advertising Agencies Marketing AI Advertisements Advertising 40