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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

MARCH 15, 2018

Since its inception, the tumultuous rise in value of Bitcoin has seen the currency valued from $1 in April 2011 to a peak of $17,900 in December 2017. In 2017 the estimated global spend on digital advertising was 229.25 Last year online paid advertising finally overtook television advertising in terms of annual spend.

Advertising Agencies 89
Advertising Agencies Advertisements Advertising Paid Search Agency 89
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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Back in 2017, ad serving firm Flashtalking analyzed 20 advertisers worldwide and found that 64% of their tracking cookies were either blocked or deleted by web browsers.

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