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Who’s Afraid of Native Ads?

Content Standard

This summer, Google also got into the native advertising game when it announced new features to its DoubleClick Ad Platform. Native Is Becoming Mainstream—But Where’s the Ethical Boundary? Native Is Becoming Mainstream—But Where’s the Ethical Boundary?

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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. When sourcing third-party insights, be sure you use a vendor who ethically sources data and follows all privacy regulations. 3) Target Your Web Visitors.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick. A lot of industries have made significant changes to their businesses to make sure they are working within an acceptable ethical and social framework.

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How Big Brands – With Help From Google & Yahoo – Finance Online Piracy

readwrite

” Is that an ethics problem? Cameron Yuill, the founder & chief executive of AdGent Digital , says there are two very different kinds of advertising: branded content , and direct response , and he blames the direct response advertisers. “I would say absolutely,” Yuill says. Trying to get people to click on an ad.”

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