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Customer Data Platform Discussion with David Raab

Porch Group Media

Anders Ekman: Hello, I’m Anders, President of V12, and we have a great segment for Next Best Action today. I spent most of my career as a marketing technology consultant and industry analyst, helping marketers to find the right vendors, which could be software or service providers. In 2016, the market took off.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

CRM and marketing automation systems don’t easily combine data from external sources. Many other CDPs also provide real-time access as well as segmentation, predictive modeling, personalized message creation, and sometimes even message distribution. Customer Data Platforms have been a hot topic for the past three years.

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Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

Book My Free SaaS Marketing Consultation. Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. TABLE OF CONTENTS: Rand Fishkin.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Book My Free Marketing Consultation. Here are a few ways that feature marketing can help your SaaS business: Attract new customers by branching into distinct market segments. billion in 2016). Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. Management.

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Your website must adapt based on data

Biznology

They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstein’s Monster , all patchwork and shoe horns, and more and more like one intuitive, integrated, holistic, and homogeneous system.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Growth Hacking is a popular buzzword, but does anyone really know what it means?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi. Sujan Patel.