2016 Ad Agencies Focus Group SWOT 
The Lead Agency
NOVEMBER 14, 2023
This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.
Convert
MAY 31, 2022
Rishi posits that user research is expensive, can take a long time, isn’t free from bias, and is a hard sell for agencies. Here’s what he recommends instead: Focus on finding common buyer traits Trust your gut Talk to the CEO/Founder (if you’re an agency) Study competitor sites Mine insights from testimonials (we’ll get into detail below).
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