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Personalized Video: Everything You Need to Know

Vidyard

The video has points within it that have been designated as fields where personalized elements can be inserted. This meant that one video could be sent to multiple people at the same organization, and easily shared amongst recipients. But by treating each prospect and customer as an individual, personalized video can help you connect.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Since Facebook Lead Ads are designed for lead generation inside the world’s largest social media channel, they're especially potent. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Should PPC replace organic marketing?