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Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

For example, what if you could target searchers based on keyword, device, time of day, ZIP code, weather conditions in two days and the current NASDAQ rates? Today, modern advertising management platforms provide this level of granular targeting. When data science meets search advertising, you can improve advertising ROI dramatically.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Social Media Marketing Guides. 5 Social Media Trends for 2014: New Research by Social Media Examiner. Though published last February, this post from Patricia Redsicker remains timely. 6 social media network updates that you missed by iMedia Connection. All are steps along the journey — critical steps.” ” what’s the right metric?

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

In Digital Advertising , we briefly looked at the beginning of the digital advertising industry, and how a 468*60 px banner marked a revolution in advertising in 1994. The growth of online advertising was guaranteed when, in 1995 the Interactive Advertising Bureau (IAB) was established to regulate the industry.