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Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

QuanticMind is one of the leading predictive advertising management software companies, and when it announced that it was an improvement over Marin Software’s platform, there were plenty of naysayers. After all, Marin has repeatedly shaken up its products, including social, display and search. Data science, FTW! Migration delays.

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

In Digital Advertising , we briefly looked at the beginning of the digital advertising industry, and how a 468*60 px banner marked a revolution in advertising in 1994. The growth of online advertising was guaranteed when, in 1995 the Interactive Advertising Bureau (IAB) was established to regulate the industry.