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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Those firms offer the system to their own clients as a service.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. Customer Service Management Tools. 1) HelpScout.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need.